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Pulp Diction from SONNYBOO

Indie Film & The Internet

by Peter John Ross


Two years ago, the word on the street said that all the undiscovered talent was on the Internet. Sites like and were getting unknown talents onto A-list movies. Lately, we aren’t hearing anything like that. Is the Internet dead for distribution? Hardly. Broadband, and other faster Internet connections are making it even MORE viable to get your movie seen. Everyday more people get faster Internet which means you can put higher quality movies on the net and generate an audience.

Movies like “405 The Movie”, “Troops”, “George Lucas In Love”, showed that the Internet can elevate unknown filmmakers into the stratosphere. All of those filmmakers landed feature movie deals. And the BMWFILM.COM lot starring Madonna, Clive Owen, & Mickey Rourke showed that Hollywood bigwigs, like directors Ang Lee, John Frankenheimer (R.I.P.), and Guy Ritchie are willing to do short films for the Net in style.

Is the Internet good for feature films? Not yet. There are already some – and already streaming feature length films, but the quality is dreadful. They do both buy the distribution rights to indie films, but the price is so low, it’s not gonna reimburse your craft services bill.

The Internet is still ripe for SHORT FILMS, even movies shot on DV. Since they are shorter, you can make a manageable, easy-to-download sized file that even people with a 56K modem (you know, the Amish) can download. Virtually every single editing software package now includes some kind of OUTPUT FOR THE WEB feature.


No, you won’t get rich, at least that isn’t likely. There is no easy money scheme for movies on the net. The allure of the Internet has always been the “free” stuff. Only a couple movie sites charge, and they are not as widely viewed as the free sites. Which is more important to you, getting the movie seen or getting paid? If your goal is to make money, putting it on the Internet is NOT going to help.

People are leery of the pay sites, unless it’s a porn site. If there is a site offering you money for your movie, that’s cool, but it won’t be much. Most pay movie sites offer a “REVENUE SHARING” program, which means with the number of paid views, you get a percentage. That means you have to share that $5 a month with that company & their overhead. Don’t lose any sleep waiting for the check.

So where is the power, you ask? The power is in getting EXPOSURE. You need to be visible to be discovered. If you have that magical talent that Hollywood is looking for, you need to be somewhere they can see you. You can send you movie to hundreds of micro-film festivals & never even come close to a movie exec’s radar. And it costs a lot more in Film Festival fees to find out IF they will play your movie. Submitting to most web sites are free.

Even if they don’t see your work online in horrible REAL video quality, there is a validation that SOMEONE, SOMEWHERE liked your work enough to host it on the Internet for you. Much like on a resume, you list all the film festivals that selected your movie to play, the internet is better because they can actually SEE it whenever they want. The goal is the same – convincing someone important that you’ve got the goods. The Internet is a lot cheaper and more beneficial (if you’ve got the goods).

It’s not the same when you host all your own moves on your own web page. Any moron can do that. To get “selected” to have your movie played on someone else’s makes a movie exec or an investor think, “someone else liked their movie too”, and that means they are more likely to consider you & your work. Putting movies on your own web page is no better than a life insurance pamphlet.

Your movie is a product, and you need to make it more valuable. If someone other than your own self made web page likes the movie so much they will play it on their site. That means someone other than you, yourself liked it. Hence, other people might like your work too. Congrats, you just made your product more valuable.

Will putting the movie on the Net instantly make you a star? Hell no. Getting your movie on the Internet is only the half way mark. Getting people to know it’s there is the other half.

A whole other article can be dedicated to getting people to see your movie.

At the very least, on a movie web site you will get unadulterated feedback. It’s funny how the Internet can empower people. Some little weasel of a guy in Iowa who’s never been assertive in his life will make up a screen name like “BUBBA_BAD_MUTHA” and rip apart your movie on these websites because he can safely hide behind anonymity. Get used to bad reviews. Not everyone will love your movie. But you might learn something from these relentlessly honest viewers.

There is also a benefit of ownership. If some other site, other than your own hosts your movie & someone else rips off the idea, or steals elements, you have an unbiased third party that can prove WHEN you had your movie online. It establishes YOUR idea with a date & time.


Some sites (like want to get you to “buy” your exhibition package. It’s only $150 for 3 months of hosting ! What a scam. Since several other short film sites went under, they started charging EVERYONE to host their movies (unless it already made them money like 405 the movie). You are a filmmaker, and you should never PAY someone else to host your movie.

The thing to be careful of are the websites with EXLCUSIVE contracts. Read the contracts carefully. Some of them want ALL rights to your movie (like want DVD rights, TV rights, theatrical, and everything, PLUS you can’t have any other web site EVEN YOUR OWN show the movie). If you are willing to give these up because it was something simple you did in the backyard with a camcorder, then go for it, but be aware of the consequence – you just lost all rights to a movie you wrote & directed. READ the contracts carefully on their web pages before signing & sending. Each site is different with different needs & wants.


Increase your exposure, get honest reviews, have an excuse to let the media know you have a movie, and virtually every site let’s you submit for free.

Why WOULDN’T you get your movies online?
1. contracts that restrict your movie forever, losing rights
2. some sites cost $$$

Why WOULD you put your movie online?
1. increased exposure, better odds of being “discovered”
2. honest, unadulterated feedback
3. nice excuse to send press releases to media
4. validation that a web site saw fit to add your work to their roster

What I can’t stress enough for aspiring filmmakers seeking the big time, you have to be visible to be discovered.


ATOMFILMS.COM, the granddaddy and still powerful

Bijou Flix , also does a “BEST OF” DVD

IFILM.COM - ifilm boasts the most shorts & the best success ratio of filmmakers going from rags to riches – see their “success stories” articles. It’s also the most annoying with horrendous pop up screens, and unless you have an Oscar for your short film, expect to pay a hosting fee.

3BTV.COM - a British run online short film network

ASHORTFILM.COM - links amok to short films online

REELMIND.COM - limited free hosting, but it is there

TRIGGERSTEET.COM - Kevin Spacey's online film festival, free to upload movies under 10 minutes

BMWFILMS - viewing only, but well worth it

nternet Film Community

BRYCEWILSON.NET - a really cool site hosting free movies

Movieflix, one of the coolest new sites and has a broad range of titles of royalty free old movies and new Indie short films

Short TV, out of New York also has a TV show counterpart on TV in NYC

UNDERGROUNDFILM.ORG - SAVING THE BEST FOR LAST, recently purchased & revamped. One of the longest lasting & most supportive short film sites onthe web.

There are more sites, and stuff, but these can get anyone interested started.


About award winning filmmaker Peter John Ross & Sonnyboo Productions – Founded in 1999, Sonnyboo short films have played on 3 continents and at over 50 film festivals world wide. Projects directed by Peter John Ross have appeared on Tech TV, National Lampoon Networks, Movieola the short film channel, The “U” Network, and Vegas Indies TV. Sonnyboo films have been noted in such publications as RES Magazine, Ain’t It Cool News, Camcorder & Computer Video magazine, Film & Video Magazine, LA Weekly, Film Threat, the Village Voice, & Internet Video Magazine.


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